BELA was incepted in 2022, with two motives set clearly on the horizon:

Premium quality

Proven, statistical results.

Deliberations with acclaimed academic scholars and dermatologists as well as gynaecologists ensued, in different regions of Pakistan, addressing key concerns relating to intimate hygiene and if we talk about skin then aging skin, skin fairness, skin pigmentation, dark spots, skin protection and in the development of new cells against all radical problems in skin care.

Our agenda remains straight-forward:

BELA in a market inundated with skincare products, to develop professional science-backed new products that in fact work and bring change in people’s life, empowering our informed, discerning consumers based on trusting us. With credible and proven clinical abilities and expertise since decades, serving as our major backbone for BELA, and a strong business development department that connects need of the market with our think tanks.

BELA prides itself in producing patented formulations, that pave a definitive pathway to desirable, youthful skin.